Bigen's oil-rich, moisturizing, anti-breakage formula nourishes your hair as you color. Contains Shea Butter and Coconut oil with no ammonia or peroxide. Leaves hair shiny, soft and beautiful. For best results, pre-lighten hair with Bigen 20 Volume Cream Developer and Bigen Dust Free Powder Lightener.
*Data Source: INTAGE SRI(Accumulated Hair Color and Men's Hair Color market share data in Japan from Jan 2018 to Dec 2018)
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